AI Drives Thailand Market Innovation: Taiwanese Expertise Tailors Solutions

Driven by global economic shifts and the digital transformation wave, AI has become a core tool for businesses worldwide to maintain competitiveness. Thailand, with its strategic geographic location and thriving automotive, food manufacturing, and retail industries, presents immense potential and demand. For the first time, Profet AI, in collaboration with HexaTech Solutions and PacRim Group, hosted an AI Leadership Summit in Bangkok, sharing Taiwan’s successful experiences to tailor AI solutions for the Thai market and facilitate talent training and upgrading.

Panelists sharing on AI for CEOs Summit
Speakers at the AI Leadership Summit (from left to right: Chalermkit Rochanavibhata, partner at PacRim Group; Dr. Sampan Silapanad, president of the Electronics and Computer Employers Association; Dr. Howard Hsieh, secretary-general of the Taiwan AI Association; Jonathan Yu, global business manager at Profet AI)
Learning from Taiwan’s Success: Three Key Elements of Digital Transformation

Taiwan’s successful digital transformation offers valuable insights. Dr. Howard Hsieh, secretary-general of the Taiwan AI Association, pointed out that AI is not merely an IT project but requires full engagement and talent upgrading. Taking Innolux 4.0’s digital transformation as an example, the integration of technology, methodology, and mindset (organization and people) is crucial. Taiwan’s experience demonstrates that successful digital transformation requires technological advancements, methodological applications, and continuous optimization of organizational culture, enabling the transition from small-scale projects to full-scale implementation and achieving the status of a lighthouse factory.

Thailand’s AI Landscape: Urgent Need for Transformation to Remain Competitive

In Thailand, the urgency of digital transformation has garnered widespread attention. Dr. Sampan, president of the Electronic & Computer Employers’ Association, emphasized that Thai businesses risk being eliminated from the market if they fail to adopt AI swiftly. He stated, “I envision that within the next five years, over 50% of Thai companies will be AI-oriented; otherwise, Thailand will disappear from the map. This will be the key to entering a highly competitive world.” This perspective underscores the decisive impact of AI on the competitiveness of Thai businesses.

Tailored AI Solutions: Creating Custom Solutions for the Thai Market 

To address the specific needs of the Thai market, Profet AI, HexaTech Solutions and PacRim Group have provided tailored AI solutions that not only meet the market’s practical demands but also encompass applications from business innovation to R&D, helping Thai businesses navigate future challenges. Additionally, Porntip Iyimapun, CEO of PacRim Group, added that digital transformation, leadership transformation, and corporate culture transformation are integral parts of the same plan. She emphasized that AI implementation is intertwined with these transformations, and Thai businesses need to make comprehensive adjustments in these areas to successfully integrate AI into their business strategies.

Facilitating Talent Training and Upgrading: Laying the Foundation for Digital Transformation

The success of digital transformation hinges on the skill enhancement of the workforce. PacRim Group, with 30 years of experience, will focus on providing professional training to equip Thai employees with AI skills and foster an AI-ready culture. This will lay a solid foundation for the long-term development of Thai businesses, ensuring that the entire workforce possesses the capabilities required for the AI era. The digital transformation and AI applications of local businesses will set new benchmarks.